We're tired of feeling bad. It seems to be a choice between not caring about green issues, or caring and just finding that we feel guilty, naughty or just plain badly informed about quite a lot of stuff. Negative environmentalism is putting us right off caring.

Of course, the term positive environmentalism has already been poached, and we're just a pretty little magazine about having fun, so we're not about to start fighting over definitions and categorisations. What we want is just plain positivity.

One of the favourite topics of the sanctimonious is holiday time. Of course, flying makes holidays an obvious target, but it must also be down to the fact that free time is seen as luxury, extra, unnecessary – nice, but not important, and therefore the first up against the wall when we're looking to feel bad. Well, we say bobbins to that (only we say it ruder). Free time is the most important. If we're talking about caring about the world, having a healthier kinship with it and maybe, you know, saving it, the first step, logically, positively, should surely be ENJOYING IT.

More: Outdoor Adventure Guide Manifesto