Patagonia to open UK flagship store in London

Ideally situated in the heart of London, Patagonia is proud to announce the opening of its first UK Flagship store in Covent Garden.

With 2,500sq ft of retail space, the store will be a showcase for the full Patagonia offering from core technical alpine and ski/snowboard products, to Patagoniafootwear collections.

This will be a partner store in collaboration with Outside, who successfully opened
Patagonia supporters of the brand. As with all Patagonia stores, the Covent Garden space was selected in keeping with Patagonia the integrity of the building. This is certainly the case in Covent Garden, whereby this listed location was formally part of the Watney Combe & Reid brewery, founded in 1837, which produced the popular Watney basement of the premises formally housed the fruit and vegetables, which were stored ready for the Covent Garden market.

Patagonia and Outside intend to work collaboratively with the architects to ensure
sensitivity when working with the historical aspects of this unique space, which they
hope will in turn be enhanced by the bespoke fixtures and fittings which are to be
sourced.

“We want our stores to be gifts to their communities. Because we living, breathing version of the brand, we view the building as much a part of the story as the products inside,” said Robert Cohen.

The store opens Summer 2011.

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