Kicking off the biggest peak project in history?

News — By OAGmag on August 11, 2011 at 11:34 am

Last Wednesday, 3rd August 2011, Mammut instigated a celebratory project to mark 150 years of the brand. The idea sounds simple: 150 years of Mammut equals 150 peaks. Numerous prominent figures responded to the call and they used an ascent of the Jungfrau (4,158 m) to sound the bell for the biggest summit project ever staged.

150 peaks, 150 teams

What Mammut has thought up for its 150-year company jubilee is a truly mammoth undertaking. 150 peaks are to be scaled by 150 teams during the year of its anniversary. It is not just professional mountaineers but fans of mountain climbing as well who are eligible to apply for a place on one of the 150 teams tackling the summit.

200 years since the Jungfrau’s first ascent

On Wednesday, 3 August 2011, Mammut sounded the bell for the greatest summit project there has ever been – so paying its respect to the anniversary of one of Switzerland’s finest and best-known mountains over 4,000m. It was August 3rd exactly 200 years ago that the peak of the Jungfrau was scaled for the very first time. Numerous VIPs from the worlds of politics, business and sport joined guides from the International Federation of Mountain Guides Associations and the Mammut Alpine School to retrace on different routes the footsteps taken by the mountaineers on this initial ascent.

An opportunity to discuss sustainability

The parties set out from the Mammut Anniversary Base Camp on the Jungfraujoch (3,471 m), where 150 red tents made up the base camp for the twofold jubilee expedition. While the VIP summiteers tackled the descent, Mammut used the Anniversary Base Camp to stage a panel discussion on the issue of “Sustainable Alpinism”. The debate was chaired by the well-known Munich TV journalist and mountaineer Michael Pause. Speakers were scientists, journalists and mountaineers from Germany and Switzerland.