Rainforest Alliance sustainable tour operators to UK
News — By OAGmag on March 15, 2012 at 11:46 amThe UK tourism industry has been presented with the opportunity to promote and support sustainable tourism through the Rainforest Alliance’s TOPS - Tour Operators Promoting Sustainability – programme. TOPS is a specialised global platform of tour operators dedicated to advancing sustainable tourism practices worldwide, announced the Rainforest Alliance during the annual Americas Workshop in London this week.
“TOPS was designed to work in conjunction with tour operators to help transform the business practices of tourism companies and motivate tourists to support these efforts,” said Ronald Sanabria, the Rainforest Alliance’s vice president of sustainable tourism. “The long-term aim is to help the industry become socially and environmentally responsible, as well as profitable, encouraging tourism practices that protect ecosystems and improve the lives of individuals and communities.”
TOPS participants will have access to updated and verified information on sustainable suppliers, discounts on the Rainforest Alliance’s verification services (this applies only to inbound operators) and training and business-generating opportunities as well as the chance to establish business relationships and engage in promotional activities in the UK, as well as other European and North American markets, by participating in fairs, press meetings and familiarisation (FAM) trips.
“We have established agreements that allow these tour operators to receive special rates for their participation in promotional events and tourism fairs,” stated Federico Solano, the Rainforest Alliance’s European marketing manager for sustainable tourism.
By unifying the individual efforts of these businesses, TOPS will allow them to have a greater impact on social and conservation projects in the Latin American destinations where they work.
To participate in TOPS, interested inbound tour operators must apply for Rainforest Alliance verification of their businesses, comply with at least 50 percent of the programme’s established requirements and commit to reaching a minimum of 70 percent compliance by the following year. Outbound operators must sign a memorandum of understanding with the Rainforest Alliance; at least 30 percent of their suppliers must be sustainable and that figure must increase to a minimum of 50 percent by the following year.
Speaking from the Americas Workshop, Solano added: “With our tourism programme based in Latin America, the Americas Workshop here in London is an exciting opportunity for us to meet with UK tour operators and take our sustainability efforts further.”
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