Outdoor Adventure Guide was first launched in 1995 (under the name Summer Alpine Guide), by the creators of Fall-Line Skiing magazine (www.fall-line.co.uk) – made to keep our thrill–seeking readers occupied and active during the summer months.


OAG covers everything from canoes to camping and hiking to mountain biking

The Outdoor Adventure Guide has now evolved into a thrice-yearly magazine on sale in April, June and August.

It is aimed at active, outdoorsy readers who want to be inspired to do something new and have a go.  It covers everything from making your own breakfast parcels over the campfire, to walking through Wales with a donkey.  From hill climbing to kayaking, from camp cocktails to canoeing – OAG covers it all…



Who Reads OAG:

The only UK magazine and website talking to 25-45 year olds about wide-ranging outdoor activities from watersports to mountaineering.

We’re continuing the successful package of UK-based spring and summer adventures and regular European regions, plus the contacts and gear to make them happen.

Sticking to Fall-Line Media’s core strengths of delivering relevant, useful information in a timely and entertaining way, the OAG makes it easy for our 25-45 year old readers to plan the six trips they take every year.



Key Stats:

OAG’s well-established brand boasts:

  • 17,000 sold across the UK Newsstands
  • 16,690 opted-in/subscribers of the OAG e-newsletter
  • 22,400 unique monthly users of the year-round OAG website
  • Average reader age 34 years
  • 6 activity trips booked per annum




Our OAG e-newsletters are sent out monthly to keep our readers occupied and engaged in the world of OAG. These can be run throughout the whole year.  Stories, Competitions & Gear Reviews can be added on to these e-newsletters, going out to our 16,690 subscribers for just £500.

Or, we can send a solus e-newsletter on behalf of a company/brand, any date required for just £1,200.



Outdooradventureguide.co.uk runs throughout the whole year.  We currently have over 22,000 unique visitors per month.

We offer banners, MPU’s, sponsored articles, videos etc all year round.  Starting from just £500 per month/run of site.

Please contact: shelly (at) fall-line.co.uk for further advertising information and rates.

Media Kit:



To have a all year round presence with OAG and our readers via our digital platforms and for inclusion within our Spring and Summer ’16 editions please contact:

Advertising; Shelly (at) fall-line.co.uk