An EPIC new sight for outdoor adventurers in Wales!

The wild and rugged Welsh landscape has a dramatic new addition – hikers and climbers beware!

When it comes to outdoor adventuring, Wales certainly has a lot going for it! The mountains, valleys, rivers and beaches are the perfect venue for climbing, hiking, kayaking and surfing, and the challenging weather makes it an ideal training ground for expeditions – there’s a reason Sir Edmund Hillary trained on Tryfan before his first ascent of Everest.

To celebrate everything EPIC about Wales, Visit Wales has commissioned a new piece of artwork as part of its Year of Adventure.

EPIC art installation arrives in remote North Wales Valley

Awe-inspiring art launches the start of the summer holiday season in Wales, building on their unprecedented Euros success. Team of world record-holders and adventure enthusiasts launch campaign in Snowdonia to #FindYourEpic. Look out for an EPIC arrival near you soon! Video features Welsh adventurers Richard Parks, Ash Dykes, Jo Dennison, Pete Catterall.

At over 4m high and 11m wide, the huge lettering took four people three weeks to build – each letter weighs 350kg and it takes a team of 10 people to move the whole installation. The letters are mirrored to directly reflect the remarkable views and scenery of the Welsh countryside, and it’s hoped that they will inspire more people to get outside and enjoy the many natural attractions of Wales.

Richard Parks, former Wales international Rugby Union player turned extreme environment athlete, commented: “It’s awesome to see so many people embracing the spirit of adventure and finding their own version of epic here in Wales. This is another great idea to celebrate and promote a ground breaking year and I’m super proud to be involved.”

The artwork is currently in Pen y Gwryd (Snowdonia), but is set to tour various locations across Wales over the summer and early autumn. Visitors are encouraged to share their images of the letters on social media using the hashtag #FindYourEpic.

Epic Wales 1

If you’re going hiking, climbing or surfing in Wales over the summer, be sure to keep an eye out! You can also follow Visit Wales on Facebook to find out where the installation will be moved to next.